Do you want to be part of a quality micro-roasting company serving fine specialty coffees that builds brand loyalty and helps you build customer relationships?
Our branded program is designed to be eye-catching and user-friendly. To give our retailers, distributors and consumers a positive and enjoyable experience we have a unique program that starts with our prominent Café Excellence logo and extends through to our color-coded system and easy-to-read labels.
![]() |
![]() |
![]() |
| Regular Coffee – Black – |
Decaffeinated Coffee – White – |
Flavored Coffee – Gold – |
Behind the Counter Service
When our retailers serve from behind the counter, our color-coded system helps staff get through high-volume periods, work more efficiently and avoid the mistake of brewing regular coffee in an airpot that was previously used for a flavor.
Self-serve Setup
For a self-serve setup, our airpots help the consumer quickly make their choice and get on their way.
Our cups are black with a gold band along the bottom – making them visible and memorable. Each cup size is written on the gold band for easy identification. Our program also includes travel mugs that are dishwasher safe with a snap-shut lid avoiding the loss of heat and any possible spillage.
![]() |
![]() |
![]() |
![]() |
| 12oz cup | 16oz cup | 20oz cup | Domed lid fits all 3 sizes. Branded cup sleeve shown. |

Say thank you to your customers with our Rewards Drink Card program. This rewards program offer a "Buy 12 Drinks, Get the 13th Drink Free!" We also include a Café Excellence stamp with our logo and give you the option of a yellow or black inkpad.

Our MXB-TVT Brewer has the unique ability of performing multiple tasks never before incorporated in a hot water beverage system by controlling three vital aspects in the brewing process: water temperature, water volume and water contact time. This brewer Brews 1/2 gallon, 1 gallon volumes of foffee or 3 gallons of brewed tea. Machine can be configured 110v or 220v.
We will not allow another retailer to use our branded program near your location. How many other roasters would do that?
Contact us at 1.877.367.1287 for information on Café Excellence's branded program!

![]() |
![]() |